Star Sage, Head of Strategic Partnerships at Hyperice, joins us to break down how recovery evolved from elite athlete luxury to everyday necessity. From building partnerships with global brands like Nike to scaling recovery into gyms, hotels, and even airport lounges, Star shares what it really takes to create lasting wellness habits.

We dive into:

• The future of recovery and performance tech
• Why simplicity beats “biohacking overload”
• How Hyperice thinks about partnerships, education, and usage
• The shift from pro athlete tools to accessible daily wellness
• Where AI, personalization, and wearable tech are headed

If you’re a coach, clinician, or operator looking to integrate recovery into your business, or just want to feel better every day, this episode is packed with insights you can actually use.